Retail Sales & Marketing

Secure the experience, resources, and connections you need to win placement and grow your products’ sales at retail.

Grow efficiently. Avoid common pitfalls.

For over a decade, On Tap Consulting has helped consumer products win placement and accelerate revenue growth at retailers including Amazon, Best Buy, Target, Costco, Walmart, and more. We know how to drive growth at retail while avoiding the pitfalls that growing product companies frequently encounter.

Our consultants leverage their decades of retail experience to support our clients’ launches of new products and services and optimize revenue growth of existing products.

Our experienced executives work with your team to build the right launch plans and accelerate sales. Our network of third-party retail resources support delivering that plan efficiently and effectively.

Ico retail sales marketing
Jeremiah Linder

Jeremiah Linder

Vice President Upright Consumer Products, DarioHealth

On Tap was instrumental in defining our retail strategy, putting the pieces in place to become retail ready, and winning and managing placements at our most important retailers, including Best Buy.”

Retail Sales and Marketing Benefits

Get to market faster, grow sales efficiently, minimize superfluous spending


Grow Faster Efficiently

Win placement at the most important retailers and grow sales efficiently; implement scalable best practices; establish KPIs to measure and validate success.


Avoid Costly Mistakes

Benefit from CRO-level sales support without CRO-level salary or risk; hire the highest performers; save time and money with a proven playbook.


Access a Strong Global Network

Leverage our network of retail resources to gain access to the right buyers and deliver the right plan to win placement and execute efficiently.

Karen Rubin

Karen Rubin

Chief Revenue Officer, Owl Labs

With On Tap’s support, we dramatically increased our sales on Amazon, growing revenue 8x in a year, and underpinning our efforts to raise a strong Series B.”

Retail Sales and Marketing Services

Accelerate growth and optimize retail sales with “insider” guidance and connections.


Pitch and win placement at retail

  • Establish an efficient Go-to-Market strategy
  • Build channel and territory-specific launch plans
  • Structure proposals and pitches
  • Connect with the right buyers at key retailers including Amazon, Best Buy, Target, Costco, and Walmart
  • Pitch products; win placement
  • Negotiate deal terms

Grow sales across channels

  • Build and implement appropriate awareness campaigns for each channel, including digital advertising programs, in-store displays, retailer loyalty programs, and associate training
  • Establish, review, and optimize promotional plans

Operations and logistics

  • Create and optimize product listings
  • Set up a distribution network leveraging 3PLs and distributors as appropriate
  • Provide regular performance reports
  • Contest chargebacks; resolve accounting disputes

Optimize performance; support expansion to new territories

  • Continuously monitor and optimize advertising campaigns, promotions, and channel marketing activities
  • Review performance of existing sales channels and offer recommendations to accelerate and streamline growth
  • Optimize inventory flow and minimize chargebacks
  • Support plans to expand to new territories, including EMEA and APAC
Mark williams

Mark Williams

Founder, Managing Partner, On Tap Consulting

We love helping entrepreneurs thrive and startups and their investors win.”

Contact On Tap Today

We welcome introductions to startup entrepreneurs and founders at every stage, from initial investments to Series A and beyond.

“On Tap” refers to our clients’ ability to leverage our skills as much as they need, when they need it.

Speak with Us